Vitamin Enriched Face Base+ Moisturizer & Primer
The all-in-one multi-vitamin makeup primer and hydrating moisturizer you know and love, now with 24-hour priming and...
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The all-in-one multi-vitamin makeup primer and hydrating moisturizer you know and love, now with 24-hour priming and our new SuperVitamin Blend with 5x the vitamins for a hydrated, glowy, makeup-ready base.
- Skin looks healthier
- Foundation wears better
- Safe for sensitive skin
- Your morning gets a boost from the buttery-smooth texture and 100% natural grapefruit-geranium scent*
- Non-comedogenic (non-pore clogging) / Non-acnegenic (does not cause breakouts)
- Key ingredients: Niacinamide, Vitamin B5, Vitamin C, Vitamin E, Acetyl Glucosamine, Hyaluronic Acid, Glycerin, Squalane, Shea Butter
*Per ISO 16128 standard. From plant sources.
Real results:
- 97% say skin feels smoother and primed for makeup*
- 96% say it improves the wear of makeup and leaves it looking fresh all day**
- 96% say skin looks plumped with moisture*
- 96% say it improves the look of skin’s texture*
- 96% say skin looks healthier and brighter*
*Consumer testing on 175 women after 4 weeks of product use
**Consumer testing on 157 women after 4 weeks of product use
24-Hour Makeup Priming- Creates a seamless canvas for makeup that helps prevent caking, creasing, flaking, and fading.
- Now with acetyl glucosamine helps smooth skin to create the ideal base for makeup application.
Nourishes & Protects
- Now with new niacinamide and even more vitamin B5 to help hydrate and support skin’s barrier.
- Vitamin E helps protect skin from blue light, pollution, and environmental stressors.
Brightens & Evens Tone
- Vitamin C helps brighten the appearance of skin and even skin tone.
Hydrates & Plumps
- Provides immediate hydration with 122% improvement in moisture.*
- HydroPlump Moisture Complex, with glycerin and hyaluronic acid, plus squalane and shea butter, helps boost moisture for plumper-looking skin.
All-in-One Prep Step
- Streamlines your routine with hydration and makeup priming in one easy step, plus an uplifting grapefruit and geranium scent.
<div>Warm a pea-size amount in your fingertips and gently massage onto just-cleansed skin for a plump, dewy look. Can be used morning and night. Pair with your favorite foundation, like <a href="https://www.bobbibrowncosmetics.com/product/14017/129115/makeup/face/foundation/weightless-skin-foundation-spf-15#/family/all">Weightless Skin Foundation SPF 15</a>.</div><div><br></div><div><b>For your Prep and Priming routine:</b></div><div><br></div><div><b>Step 1: </b>After cleansing, apply <a href="https://www.bobbibrowncosmetics.com/product/14015/124182/skincare/serums-treatments/vitamin-enriched-smoothing-serum">Vitamin Enriched Smoothing Serum</a> to brighten and boost hydration.</div><div><br></div><div><b>Step 2:</b> Using your ring finger, take a small amount of <a href="https://www.bobbibrowncosmetics.com/product/14008/77812/skincare/eye-care/vitamin-enriched-eye-cream-primer">Vitamin Enriched Eye Cream & Primer</a> and tap onto the under eye area.</div><div><br></div><div><b>Step 3:</b> Take a pea-size amount of <b>Vitamin Enriched Face Base+ Moisturizer & Primer</b> and gently massage onto skin.</div><div><br></div><div><b>Step 4:</b> Complete your makeup routine with <a href="https://www.bobbibrowncosmetics.com/product/14017/129115/makeup/face/foundation/weightless-skin-foundation-spf-15#/family/all">Weightless Skin Foundation SPF 15</a> for smooth, seamless wear. </div>
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